Hiring a brand ambassador is a great way to better engage your customers. In fact, 71% of marketers believe that having ongoing ambassador relationships can be the most effective form of influencer marketing they utilize.
Read on to learn more about the benefits of having a brand ambassador and how working with staffing agencies can make hiring qualified ambassadors a breeze.
Benefits of Brand Ambassador Marketing
A brand ambassador is hired by businesses to help meet specific marketing goals. A brand ambassador should be willing to go out of their way to talk to customers and encourage them to try or learn more about your products and brand.
Here are a handful of the benefits of hiring a brand ambassador.
4 Benefits of Brand Ambassador Marketing
- Create a Positive Brand Experience
- Improve Sales
- Added Event Support
- Build Trust and Engagement with your Customers
- Plus: Tips on How to Create a Valuable Brand Ambassador Program
1. Create a Positive Brand Experience
Brand Ambassadors represent your brand, and make sure there is the highest level of service at your events and beyond. They provide face to face interactions with prospective customers, providing quality information that relates directly to the customer’s needs and your brand values.
2. Improve Sales
Brand Ambassadors can help improve sales and send traffic to your business. These ambassadors help create excitement about your products and services at your events, which can ultimately improve sales in the long term.
3. Added Event Support
Brand ambassadors can provide additional support during your events. Along with enticing potential customers on the street and at events, they can help with general support such as setting up and tearing down. Additionally, they can be great at modeling interactive activities.
4. Build Trust and Engagement with your Customers
Working with an ambassador instantly humanizes your brand. Recent research found that 49% of people rely on recommendations from influencers when making purchase decisions.
Creating a Brand Ambassador Program
Finding the right ambassador for your brand can be challenging. It can feel overwhelming to think of where and how to find the right person, or team of people, to represent your brand.
Many brands from fashion and cosmetics to cell phone providers and food and beverage companies benefit from hiring a brand ambassador.
A solid brand ambassador program includes:
- A vision board outlining the goals and purpose of hiring a Brand Ambassador.
- A well-researched streamlined event brief will inform and train Brand Ambassadors on your company’s brand, products, and services.
- A brand ambassador contract that outlines the job requirements, compensation, length of the partnership, etc. Take this brand ambassador contract template as an example.
- Ways to track progress to ensure goals are being met.
When it comes to hiring a brand ambassador, you not only want a good cultural fit, but also need to keep things like contracts and other binding brand ambassador requirements in mind.
Let Premier Staff Help
Don’t get bogged down in the details of the hiring process. Your priority should be perfecting your ambassador marketing strategies and program for long-term success. Once you’ve identified your ideal influencer, Premier Staff can help you find the right fit.
From store ambassadors to event ambassadors, Premier Staff will find your perfect-fit person who can promote your new brand or product with skill, knowledge, and charisma.
Learn more about how hiring a brand ambassador with Premier Staff works today.