A brand ambassador is an extension of your brand. This is someone who works with your company to represent your brand in a positive light via marketing campaigns and special events.
The person in this position is expected to fully encompass your brand, putting your personality, values and ethics on display with an end goal of increasing brand awareness and bringing in more sales. In most cases, your brand ambassador should have great poise and an energetic personality. The ideal brand ambassador will go out of their way to talk to customers and encourage them to learn more about your products and services.
Examples of responsibilities of a brand ambassador at an event include:
- Greeting People
- Managing Lines
- Sign In Guests
Informing Customers About Products and Services
Examples of industries and events that can use a brand ambassador:
- Liquor Brands
Brand ambassadors can be used for real-time marketing at special events.